Starter
One practitioner, one front desk.
₹1,999a month
or ₹19,190 a year, 20% less
- 2,500 patients
- 2 seats
- 1 WhatsApp number
- 3 follow-ups switched on
- CSV import
- Email support
The patients you lost,
back on WhatsApp.
Relay turns appointments, visits and treatment courses into follow-ups that send themselves — and shows you exactly who came back, and what it cost.
No card needed. ₹200 of message credit, so the trial sends real messages.
Missed appointment, Tue 11:00
Asha missed session 4 of 6.
Physiotherapy, knee
Relay sent, Wed 10:00
“Hi Asha, we missed you on Tuesday. Reply 1 and we’ll hold Friday evening for you.”
Read at 10:12
Patient replied, Wed 10:14
1
Booked Fri 17:30
Came back, Fri 17:30
₹1,200
Visit recorded and credited to Wednesday’s message
Other tools count messages. Relay counts patients.
A broadcast tool can tell you a message was read. It cannot tell you the patient came back, because it has never seen your appointment book.
| A broadcast tool reports | Relay shows you |
|---|---|
| 10,000 messages sent | 60 lapsed patients back this quarter |
| Delivery rate 94% | ₹18,420 spent, ₹4,110 wasted, and why |
| Build a workflow | Turn on No-show recovery |
| Read receipts | Which message brought which visit |
Switch on a follow-up. Relay does the sending.
No flowchart to draw. Each follow-up is named for the job it does, and runs off the appointments you already record.
- Appointment reminders
- The day before a booked appointmentThe time and who they are seeing, without anyone at the desk typing it.
- No-show recovery
- The morning after a missed appointmentA short note and a way to rebook, before the course falls apart.
- Patients who have gone quiet
- When someone has not visited in the time you setA check-in that asks how they are, not whether they want a discount.
- First-visit welcome
- After a new patient’s first visitA thank-you and what to expect next. Once, and never again.
Setting up takes five steps.
- 1Create your clinic. A name, a mobile number and a password.
- 2Connect WhatsApp. Link your clinic’s own number through Meta.
- 3Import your patients. Upload the spreadsheet from your software.
- 4Switch on a follow-up. Reminders, no-show recovery, lapsed patients.
- 5See who came back. Every visit traced to the message behind it.
See what last month’s messages wasted, and how to stop it.
Part of every month’s spend goes to numbers that were never on WhatsApp and templates that did not match, and nobody tells you. Relay puts it on one page, with the fix beside each line.
₹18,420 spent. ₹4,110 never reached a patient.
An example month, 8,000 patients
Reached a patient ₹14,310Wasted ₹4,110
| Why it failed | Messages | Wasted | What to do |
|---|---|---|---|
| Number is not on WhatsApp | 612 messages | ₹2,340Clean these 612 numbers once, and stop paying for them every month. | |
| Template did not match what was sent | 256 messages | ₹980The reminder template expects two values and was sent one. | |
| Sent outside the 24-hour reply window | 141 messages | ₹540Use an approved template for anyone who has not written in a day. | |
| Rate limited by WhatsApp | 47 messages | ₹180Retried automatically. Nothing to do. | |
| Paused for message quality | 18 messages | ₹70Review the wording of the one campaign that caused it. |
A number you can believe, because it claims less.
Any tool can put a big revenue figure on a dashboard. Relay is strict about what it counts, so the figure it shows is one you can take to your accountant.
Only delivered messages take credit.
A message that never arrived cannot have brought anybody back.
Only follow-ups and broadcasts count.
A reply typed by hand at the front desk is your team’s work, not the software’s.
Outside the window, a visit is organic.
You set the window. A patient who returns after it came back on their own.
The baseline sits beside the result.
Next to every figure: how many would have come back anyway, and the assumptions behind the number.
Too few patients, no verdict.
With fewer than 200 patients in each group, Relay says the lift cannot be measured yet, and does not guess.
Priced on your patient list, not on how much you send.
Plans grow with the number of patients you look after, not with how many messages you send. Every plan starts with 14 days free and ₹200 of message credit.
Growth
Recommended
A busy clinic with a full appointment book.
₹4,999a month
or ₹47,990 a year, 20% less
- 15,000 patients
- 6 seats
- 2 WhatsApp numbers
- Every follow-up, unlimited broadcasts
- Attribution with holdout groups
- Email and chat support
Scale
Two to five locations.
₹12,999a month
or ₹1,24,790 a year, 20% less
- 50,000 patients
- 15 seats
- 5 WhatsApp numbers
- Everything in Growth
- Practice-software integration
- Onboarding call and priority support
Messages are paid from a prepaid wallet at Meta’s own rate plus 10%, shown on every top-up. A marketing message in India costs ₹0.8631 from Meta; you pay ₹0.9494. Prices exclude GST.
What clinics ask before they start.
Start with the patients who already stopped coming.
Import your list, switch on one follow-up, and see who comes back in the first two weeks.